Mobile Analytics Form a Two-Way Street Between the Past and the Future
- There are great advantages to disseminating analytics smarts to mobile users such as sales persons.
- Real innovation, however, comes when you combine that dissemination with the collection of data points.
I spent a few hours yesterday listening to a number of SAP ISV partners including ExpertIG, Rapid Consulting and Liquid Analytics demonstrate mobile software built to support the wholesale market. I know, that doesn’t sound incredibly exciting. Yet, long before the expiration of my admittedly short attention span, I was struck squarely by what was for me a stunning realization. Big data should be as much about collecting data as it is about gleaning knowledge from that data.
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